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Advertising: Power of Negativity
Have you ever wondered why you can remember the exact place you were when you heard the news of the tragedy of 9/11, but you have trouble remembering the details of the vacation you took last month?...
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Healthcare Marketing: British Fertility Campaign Controversy: How Old is Too...
The Duchess of Cambridge gave birth to a baby boy yesterday, continuing the conversation over delayed child rearing in Britain. Duchess Catherine has now had her first son at 31 years of age. Her...
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Social Media Marketing: Chipotle’s Method to Their Faux Hack Madness
Last Sunday, Chipotle’s twitter account, known for having one of the most social, appeared to have fallen prey to the works of a hacker. @ChipotleTweets released a stream of tweets that appeared to be...
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Consumer Marketing: Zombie Apocalypse is Here
When did pop culture become so scary? I don’t mean Lady Gaga dressed in steak scary, but literally “BOO!” scary. Marketing campaigns have a relentless need to hold consumers’ attention, and “what’s...
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Kmart’s Holiday Ad: Below the Belt or Missed the Boat?
Thanks to Jordan McNamara for contributing this article to The Side Note. In a 2012 article, Advertising Age discussed Kmart’s shrinking presence in the low-cost retail field (http://bit.ly/1gc3yWF)....
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Dove proves you are more beautiful than you think
If someone asked me if I thought I was beautiful, I would say no. After Adweek released the “10 Best Ads of 2013,” (http://bit.ly/1ebFAYG) featuring Dove’s “Real Beauty Sketches” as their number one...
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